Social Media Director

Beauty Industry | Salary: $200,000- $250,000

We’re seeking a Social Media Director to drive digital growth and enhance brand engagement across all major social media platforms. The ideal candidate is a proven leader in beauty, wellness with expertise in both creative storytelling and data-driven performance.

Responsibilities

  • Lead paid & organic social strategies (Instagram, TikTok, Facebook, Pinterest, LinkedIn).
  • Oversee content creation, brand storytelling, and visual identity.
  • Scale influencer, affiliate, and ambassador programs with measurable ROI.
  • Optimize campaigns using analytics to drive revenue, ROAS, and LTV.
  • Manage cross-functional teams, agencies, and freelancers.

Qualifications

  • 10+ years in social media/digital marketing with proven revenue growth results.
  • Strong skills in paid social, influencer partnerships, and Shopify/e-commerce.
  • Creative leader with hands-on content and campaign execution experience.
  • Experience managing $1M+ budgets and delivering ROI.
  • Multilingual and global market experience a plus.

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